YouTube celebrates 80 million Premium and Music subscribers worldwide

What do you want to know

  • YouTube reached 80 million Premium and Music subscribers.
  • The platform’s 30 million subscriber increase was attributed to its new user features as well as its partnerships.
  • YouTube says it will continue to refine its service for the user and work alongside its music industry partners to deliver meaningful content.

YouTube Premium and Music celebrate the increase of 30 million subscribers this year, reaching a new milestone.

According to YouTube, the company reached 80 million subscribers worldwide for Premium and Music, up from 50 million subscribers the previous year. Lyor Cohen, global head of music at YouTube, discussed the achievement via a newsletter.

Cohen attributed YouTube’s success to attracting more subscribers to its Premium service and how that affects users. YouTube Premium offers an ad-free music and video streaming experience. Premium also gained new features such as afterparties and discounted hardware for the latest Google products.

YouTube has also worked with its industry partners to offer users an extensive catalog of 100 million songs to listen to on YouTube Music. The company has established relationships with Samsung, SoftBank in Japan, Vodafone in Europe and LG U+ in South Korea, as well as its Premium and Music offerings through Google One.

“I’m so proud and humbled to share that we’ve reached over 80 million subscribers across YouTube Music and Premium,” Cohen said. “Alongside our music industry partners, we’ve worked hard to make YouTube the best place for every fan and every artist, and today’s news marks an important milestone on that journey. We’re not stopping. not there. We have a lot to do and I look forward to generating more growth and contributions to the music industry.”

Reaching 80 million subscribers is an impressive feat, although it is far behind Spotify’s 195 million paid subscribers. Still, YouTube Music remains one of our favorite music streaming services, thanks to its massive collection of tracks as well as seamless access to YouTube videos. Google also continues to improve the experience with features like seasonal replays, improved social sharing, and more.

YouTube’s global head of music went on to praise its membership and ads, calling them a “dual revenue driver”. That said, YouTube’s third-quarter revenue was fairly flat, with many advertisers pulling out of the video platform. YouTube Premium also recently increased the price of its family plan by $5 in the US, with similar increases in other regions.

Either way, YouTube is looking to the future to keep trying to refine its subscription services as they turn seven years old. YouTube will continue to “put the user first” as it offers a variety of forms of content, such as long-form videos from its creators and also its short content, Shorts. The company sees it as a way to keep YouTube “in its own lane” as it seeks to continually differentiate itself.

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