Why Pixel Pass won’t save you money with your Pixel 6
There was a veritable fountain of new Pixel features and offerings when Pixle 6 and 6 Pro launched, from the most significant camera upgrade the Pixel line has ever seen, to lightning-fast dictation and AI skills. . While all the compliments on Real Tone, Direct My Call, Magic Eraser, and all the dynamic wonder of Material You, there was an announcement that was not featured at the launch event, but rather relegated to a press release and to a new page on the Google Store titled: Pixel Pass.
Pixel Pass is a subscription that bundles your monthly phone payment with payments for Google One storage, Google Play Pass, YouTube Premium, plus extended warranty and accidental damage protection. In theory, the service sounds good and saves you hundreds over the two years of service, but there are more than a few catches.
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- You cannot add Pixel Pass to a Pixel 6 purchased from an operator or retailer: you have Subscribe to Pixel Pass through the Google Store or Google Fi as the phone’s funding is tied to payments.
- If you’ve already subscribed to Google One, Google Play Pass, or YouTube Premium, you’ll need to cancel that service and re-subscribe through Pixel Pass.
- You only have 200 GB of Google One storage space.
- It is only available in the United States.
- You have to buy the unlocked model or Google Fi, which means you can’t get a Pixel 6 or 6 Pro model with mmWave support.
Of course, $ 45 a month for five services alongside your shiny new phone might seem like a good deal considering the price of monthly payments on most phones these days. Of course, not all of you might want Google Play Pass or YouTube Premium, and it’s important to watch how things go.
Distribution of Pixel Pass prices:
- 200 GB Google One: $ 3 / month. x 24 months = $ 72
- YouTube Premium: $ 12 / month. x 24 months = $ 288
- Google Play Pass: $ 5 / month. x 24 months = $ 120
- Pixel Preferred Care: $ 7 / month. for P6 x 24 months = $ 168 (P6)
- Pixel 6 phone cost = $ 25 / month. x 24 months â $ 599
- Pixel 6 Pass: $ 45 / month. for 24 months: $ 1,080
- Monthly pay-per-view billing ($ 1,247) vs. Pixel Pass savings: $ 167
The problem is, this uses monthly billing rather than annual billing for services, which is more like:
Breakdown of the Pixel 6’s annual billing:
- 200 GB Google One annual bill: $ 30 x 2 years = $ 60
- YouTube Premium: $ 12 / month. x 24 months = $ 280
- Google Play Pass annual billing: $ 30 x 2 years = $ 60
- Pixel Preferred Care one-time payment over 2 years: $ 149
- Pixel 6 total cost: $ 599
- Annual Ã la carte billing Total cost of Pixel 6: $ 1,148
- Pixel 6 Pixel Pass Actual Savings: $ 68
- Savings per month: $ 2.83 / month.
This means that Pixel Pass only saves you $ 68, which is the price of a coffee per month. If your family members need to purchase their own YouTube Premium subscriptions (or even a separate Family plan without you) or if you need to purchase a second Google One subscription for more storage space, those savings are already gone.
Pixel Pass is then worth nothing better than purchasing Ã la carte with annual billing for individual services. Hell, if you omit Play Pass ($ 60), the annual pay-per-view billing cost jumps to $ 1,088, just $ 8 more than the cumulative Pixel Pass cost for the Pixel 6.
So why did Google bring us Pixel Pass with so many caveats in the first place? People are used to bundling and saving, even if it doesn’t save you a lot of money (I’m looking at you both, Comcast and Spectrum !!), So Google is using Pixel Pass to help lock users into the Pixel / Google ecosystem while increasing the number of subscriptions for its various subscriptions makes perfect sense.
Unfortunately, the people most likely to buy Pixel Pass are those who already subscribed to these services. Now that Pixels are no longer getting free backups from Google Photos, Pixel owners are much more likely to burn through Google One’s free storage and buy extra space for all those 4K videos of kittens and kittens. ‘children. Likewise, now that YouTube Music is the default music player, Pixel owners are more likely to subscribe to YouTube Premium to get the best YTM experience and get rid of YouTube ads because these are, quite frankly, the worst.
Pixel Pass will likely help Preferred Care and Google Play Pass sales, but Google Play Pass is already pretty cheap on annual billing. In fact, after realizing how cheap Play Pass is, I think I’ll go ahead and add it to my family plan just to see how many regular apps I can get from the ads.
As for Preferred Care, I highly recommend that you pay the flat rate for your new Pixel and its thicc, thicc camera bar or purchase Asurion mobile insurance through your carrier. Asurion is a bit more consistent in service than Google’s hardware support, but Google’s internal support can sometimes go a bit faster. And both use local uBreakiFix stores for in-person repairs, so you’ll bring the phone to the same location if it’s something easily fixed, like a broken screen.
Alternatively, you can fund the Pixel 6 for $ 25 a month on its own (or just pay the $ 600 up front) and continue using the Google subscriptions you already have and love. This is what I do, anyway, because I’ve been on a $ 15 per month YouTube Premium family plan since the first month of Google Play Music, and you better believe I’ll never let that expire. .
If you have pre-ordered a Pixel 6, it will arrive tomorrow. I’m so excited for you all to read it, and (looks at the draft) I really should get back to it, so grab yourself next week with all the Pixel goodies in full screen. It’ll be one of the best Android phones of 2021, but you’ll need to make a few choices before you can pull the trigger.