Wheel of Fortune – Telegraph India


The iPod, which changed the face of music with its click wheel, turns 20

Mathure Paul


Posted on 09.19.21, 03:42 AM

Our physical connection to music was severed – beyond renewal – with the arrival of the iPod in October 2001. It redefined the experience of listening to music. It changed the way music was made. He announces the return of singles.

If you ask me my favorite singer from the 80s, it would be Bruce Springsteen; his records are all there, intact. Since the 1990s, REM and Nirvana have ruled my CD library. But when asked to name my favorite album from 2002 or 2010 or even 2020, a friend’s lifeline should be used as music has far passed me thanks to iPod culture. albums? No, it’s largely the culture of singles since that afternoon in 2001 when Steve Jobs addressed a small audience: “Music is part of everyone’s life. Everyone. Music has been around forever and it will always be there. It is not a speculative market. And because it’s part of everyone’s life, it’s a huge target market all over the world. He knows no borders.

And boom, he took the iPod out of his pocket and said that 1,000 songs could be stored – CD quality – with easy to use software. The emphasis was on 1,000 songs; not albums. Users could mix and match to make the collection. For many, 1,000 songs were like their entire collection.
Although most varieties of iPod are no longer produced, the iPod Touch (seventh generation) is still sold around the world, although we don’t know how long it will remain since you can do everything on the iPhone. via Apple Music. Even if it touches the dust, there’s no denying that the palm-sized gadget has brought about a change.

File photo of U2 member Bono showing new iPods in San Jose.

Lesson 1: Spoiled for choice
Unlike any device from 2001, including any MP3 player, the iPod recorded many more songs on a 5 GB hard drive. Users could download an entire CD to the iPod in less than 10 seconds or 1000 songs in less than 10 minutes, which was 30 times faster than USB drives. But the real breakthrough revolves around the democratization of music. Yes, the Sony Walkman made listening to music possible on the go or on the go, but you still needed tapes, which took up space and carrying them in your pockets attracted fluff. With the iPod, we learned what “spoiled for choice” meant – carrying a whole collection of music on vacation in the mountains or anywhere in the world. Stream music today, the logic remains the same.

Lesson 2: Mix
What makes Spotify or Apple Music playlists special is that we can mix and match. So the sequence of tracks will continue to change whenever we decide to play certain “stations” on, say, Apple Music. We leave it to fate to decide what to do next – Amy Grant after Amy Winehouse or The Beach Boys after The Beatles. In a way, the brew is like a radio station – we just don’t know what the RJ is going to play.

File photo of Apple co-founder Steve Jobs.

Lesson 3: Organizational skills
Like John Cusack’s Rob Gordon in the movie High Fidelity, there were times when we decided to organize and rearrange the records and tapes. The arrival of the iPod also brought playlists. Suddenly we were creating playlists for exercise, travel, relaxation, nightlife, dinner and even dates. Of course, nothing can replace the magic of dropping the needle on Kind of Blue, pouring wine, and then flipping the couch. Suddenly it was the iPod playlist playing through speakers. Thus, a dating playlist could have had Love to Love You Baby (Donna Summer), The Sweetest Taboo (Sade), Lay It Down (Al Green), Je T’Aime… Moi Non Plus (Serge Gainsbourg) and, of course , the classic Let’s Get It On (Marvin Gaye). Even now, we are creating playlists on music streaming services.

Lesson 4: Singles Culture
The era of classic albums has a lot to do with the music of The Beatles and albums like Rubber Soul and White Album. Then there’s Bob Dylan, Pink Floyd, Beach Boys… they recorded a collection of songs that had to be heard in a certain order. But the first rock’n’roll were about singles, like That’s Alright Mama by Elvis Presley or Rock Around The Clock by Bill Hailey. With iPods, we were back to listening to singles. People download albums, but since creating playlists was easy and there was a shuffle feature, we wanted the “mix”. In 2013, Billboard changed its graphics methodology to reflect the way young people consume music. Look at 2021, it’s all about singles.

Lesson 5: Pay for music
Before the iPod, the MP3 format brought the music industry to its knees. People traded music freely without paying labels and Napster made that possible. When iPods were launched it didn’t have an immediate impact in the context of people paying for music, but eventually everyone wanted an easy way to enjoy music on iPod. iTunes was the digital jukebox that helped us achieve this – importing our favorite CDs, organizing music libraries and then it grew into a full-fledged music store – a store where 99 cents could get you almost any song under. the sun. Even though the amount was tiny, people started paying for the music.

Lesson 6: Status Symbol
Long before the iPhone or iPad, the silver finish of the iPod has become a symbol of lifestyle. Subway thieves and muggers were easily convinced of a person’s wealth in case the iPod was on the body, merchandise that could be bought for hundreds of dollars resided in the recesses of the jackets. The $ 399 portable music player has conquered a generation. A 2009 survey showed that 87 percent of young people in the United States owned an iPod of some kind.

And you know what killed the iPod? The iPhone, which has enough space to store all your music and now you can just stream through Apple Music. And not only did he kill the iPod, but he stole an iconic accessory from the world: white wired headphones. IPhones don’t even have a headphone jack anymore. Well, the march of technology continues and the wheel of fortune, much like the wheel on the iPod, continues to turn. But what the iPod has taught Apple is that technology can be beautiful, it can be good that fits in the palm of a hand.


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