UK music executives hail benefits of UK-New Zealand trade deal

  • British performers and labels are praising the benefits of the UK-New Zealand trade deal.
  • UK music producers and performers will make money from some rights they hold for another twenty years
  • Builds on existing government support for the UK’s creative industries, including the Music Export Growth Scheme, which received £330,000 in funding last year.

Six months after securing our ambitious new trade deal with New Zealand, the UK music industry is hailing the trade deal as it will help “support UK music and artists and develop exciting opportunities for our thriving music industry.

The UK-New Zealand Free Trade Agreement is set to benefit the entire music industry, as the deal will give UK music producers and performers another twenty years to earn money. money with certain rights they own, so that British talent can reap the rewards of their hard work. longer in New Zealand.

Senior executives from Universal Music, Sony and the British Phonographic Industry (BPI) have welcomed the extensive protections given to the UK music industry.

International Trade Secretary Anne-Marie Trevelyan said:

The UK and New Zealand are linked by a common culture, and the music scene is a shining example of this.

This new trade agreement cuts red tape, creates new digital markets and increases investment opportunities for the UK and New Zealand.

This will be great news for the thousands of businesses, large and small, looking to grow and prosper by exporting internationally.”

Instrument makers are also defending the deal, as guitar maker George Lowden, who created a new line of “Sheeran with Lowden” acoustic guitars alongside Ed Sheeran, has seen significant export growth in New Zealand. Zeeland.

The Lowden business has seen significant growth since the launch of the ‘Sheeran with Lowden’ range with rising exports worldwide and 40 new jobs created in the UK over the past three years.

George Lowden, President and Founder of Lowden Guitars says:

I was very pleased to see our recent export growth to New Zealand in partnership with our local retailer. I applaud the government’s efforts to support musicians and businesses like ours to bring world-class creativity and quality to the global stage.

When I started making guitars almost fifty years ago, I had in mind the two hands of the player – that individual musician who took my guitar in his hands and, very often, depended on that guitar to win. his life. The guitar should be a reliable companion for them. The same principle is true in business, it’s about building relationships with a reliable partner.

As a small business that has grown to work with musicians and other small businesses around the world, it is essential that we are reliable and can deliver the best. This government support strengthens our ability to do so and sets the stage for future export growth, with creative collaboration that benefits everyone.

Other benefits of the trade agreement for musicians and artists include:

  1. A commitment by New Zealand to extend the term of copyright and performance rights, which will bring New Zealand’s terms of protection in line with those of the UK.
  2. New source of income for visual artists through a right to royalties when their works are resold in New Zealand.
  3. A commitment to discuss adequate compensation for producers and performers when their works are published for commercial purposes.

New Zealand has been ranked as the third largest music streaming market for UK artists in 2020 with a market share of 17% and the enhanced protections guaranteed in this forward looking trade deal will strengthen this creative cultural relationship.

The enhanced protections follow a long history of British musical success in New Zealand; with the Beatles holding the country’s record for most number ones, Dire Straits’ album ‘Brother in Arms’ went 24 times Platinum, and recent BRIT Award winner Dua Lipa toured her album ‘future nostalgia’ in New Zealand after the record passed the country. weekly chart upon release.

New Zealand artists have also found success in the UK, with Auckland-born Lorde winning a string of UK music accolades, including two BRIT Awards for International Female Solo Artist in 2014 and 2018.

Geoff Taylor, Managing Director of BPI, BRIT Awards and Mercury Prize, said:

The BPI welcomes the improvements to intellectual property and copyright in this agreement, which will help support UK music and artists and expand export opportunities for our thriving music industry.

We are grateful to the government for their dedication to promoting our intellectual property standards among the best in the world and hope that this will continue to be a priority in future negotiations taking place around the world.

Nickie Owen, President of International Marketing at Universal Music UK, said:

In addition to music scenes that “far exceed our weight”, our countries share a deep passion for culture and the arts. They’re two amazing music communities with some of the most talented artists, songwriters, and composers you’ll find anywhere – not to mention awesome, knowledgeable fans who adore artists of all genres, from the biggest superstars to the newest artists.

Building on a heritage of shared music, British bands like the Glass Animals of Oxford and Kiwi stars like Lorde are both enjoying great success in both countries. We welcome this agreement’s promise to connect the UK and New Zealand, and their artists and fans, even more closely through music.

Carina Grace, Vice President of UK International, Sony Music UK said:

Music exports are a driving force behind the UK’s international reputation as a cultural powerhouse, so Sony Music welcomes the new opportunities this deal will create to connect more artists and fans in New Zealand and Great Britain. -Brittany.


  • The UK-New Zealand trade deal was signed in London on Monday (February 28th) by International Trade Secretary Anne-Marie Trevelyan and New Zealand Minister for Trade and Export Growth Damien O’Connor .
  • The trade relationship between the UK and New Zealand was worth £2.3 billion in 2020.
  • The UK-New Zealand deal is expected to boost trade by almost 60%, boost the economy by £800million and add £200million to household wages over the long term.
  • These new music and arts protections follow the government’s continued support for the UK’s creative industries, which includes £330,000 in funding for the music industry through the Music Export Growth Scheme (MEGS) in partnership with DCMS and the International Showcase Fund (ISF), announced last September.
  • With consultation and support from the Intellectual Property Alliance and the UK’s global music industry leader in the lead up to the deal, the UK government has reached an agreement with New Zealand to extend the term of protection certain rights held by UK music producers and performers. in New Zealand. This brings New Zealand into line with the UK protection terms.
  • This means that UK music producers and performers who hold certain rights to original works, performances and sound recordings will be able to earn money for another twenty years when their work is used in New Zealand. Without it, they would have stopped receiving a significant revenue stream sooner. This goes well beyond New Zealand copyright law and is a testament to the support this government is committed to providing to the UK’s creative industries.
  • Thanks to the new seventy-year term, beneficiaries of artists who have found success in New Zealand, including Ed Sheeran and Robbie Williams, could be entitled to claim royalties for longer.

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