The iPod shuffle is therefore back on TikTok


If you think the trends on TikTok are on average getting your hands in your hair, then with the latest fad hitting the hottest social media of recent times, you might find literal proof. For a few weeks theipod shuffle, and precisely the fourth generation (launched in 2010 and withdrawn from the market in 2017), has indeed conquered the ByteDance platform. More than an mp3 player, however, Apple’s music player was resurrected by Generation Z as hair clip, taking advantage of the clip that allows it to be easily attached to the pants and the minimalist and colorful design.

Starting from this first trend, iPod shuffle is experiencing a kind of “posthumous” second youth on TikTok, where there are many videos where younger users (i.e. the most populous target demographic on social networks) mark the gap with the generations by framing music players and asking what it is. And it’s not those who are lacking who, even in response to this wave of content, simply decide to recover by using it for its primary vocation, which is to listen to music.

As mentioned, iPod shuffle was taken off the market 5 years ago, in 2017. But it seems that even more time has passed: long before Apple ceased production and distribution, in fact, mp3 players in general, including iPod (which turned 20 in 2021), had lost their role, as we explained to you among other things in our special devoted to one of the most iconic products of the last decade.

This new and unexpected popularity on TikTok, given the average age of the most active users, can be odd. And yet, after all, it’s not such a strange phenomenon if you read it through the prism of technological nostalgia, which over the years has already produced market niches and return phenomena: think for example of the old ones. Game Boys and in general to the video game consoles of the past, and how around these objects there has been a whole commercial trend, ranging from their official replicas (like that of the first PlayStation and the Super Nintendo) to the cases of smartphones. Of course, the rhythms of technology have become more and more tense, those of nostalgia too: and a bit like the remakes of games released ten years ago, even finding the iPod shuffle associated with the hashtag #vintage makes us feel feel alone. older, faster.



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