The club connects students to music and the entertainment industry

The Music Industry Association is a student-run organization that offers workshops, panel discussions, and mixers to help aspiring artists succeed in music and entertainment.

Over the past few decades, the music industry has evolved dramatically, from the way artists are discovered to how consumers receive and enjoy their favorite songs. A social media presence has become virtually mandatory and today’s artists, local and global, are able to record and upload their own music to various streaming platforms for instant sharing.

Lucy Barnard, a double major in Marketing and Legal Studies, said that one thing that seems to stay constant in the field is talent. And at the University of Miami, she says, there is “so much to offer.”

Barnard, originally from the greater Boston area, is the president of the Music Industry Association (MIA), a student-run organization that connects educators and professionals involved in the music and entertainment industries with students. who are actively seeking to launch a professional music career. . The association was founded in 2016 and today has more than 150 members who regularly participate in the events and programs offered throughout the semester.

“MIA hosts guest speakers, panel discussions, conferences, field trips and volunteer gatherings to help our members network and develop their communication skills,” Barnard said. “We also help our members find and secure internships and employment opportunities in the music industry. “

Recently, the organization hosted a chat with musician Avery Lynch: “Avery Lynch and His Team: Songwriter’s Latest EP and Industry Snapshot. Lynch uses TikTok to post original songs and has received 6.2 million likes on the app. During the discussion, she explained to the students how essential it is to maintain a presence on social media to promote music and videos. Lynch said she regularly posts original content and makes sure to engage with her followers.

“Every morning I would wake up with new views and comments,” Lynch said. “I would write it and film it in 20 to 30 minutes. I did this everyday during the summer. There were a lot of songs to release, but I kept going.

Barnard said first-hand knowledge and experiences such as the advice Lynch shared is what students can expect from MIA as the organization wants to create more intimate networking opportunities to optimize relationships and connections.

“We are currently building a platform on Facebook to foster creative partnerships between student artists and aspiring industry professionals,” Barnard said. This will essentially put the musician in contact with a potential manager, producer or videographer. “This year we are trying to do more to strengthen the entrepreneurial spirit among students who want to thrive in an industry with so many closed doors,” she added.

MIA members said they looked forward to partnering with more academic departments like the Toppel Career Center to help create music industry-specific resumes and portfolios.

Lucie Barnard

Barnard, a self-proclaimed music fanatic, said that while social media has created a new avenue for discovering artists, it’s not enough.

“You just need to get the attention of the desired initial audience, you also have the responsibility to develop and nurture this relationship. And it takes an intentional and consistent effort, ”said Barnard, who is currently an intern at SoCast Digital, a music and entertainment technology company, and IN2UNE Music Inc., a digital promotion and marketing agency. “You also need to tap into who it is that cares about you and learn who they are and what interests them, in order to continue to create content that delivers value consistently. “

Next semester, the organization has already planned several events for its members, including one with singer and songwriter Sara Kinsley, a New York-based alternative pop artist.

For more information about MIA and how to join the student organization, visit their Engage the web page.

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