Taylor Swift Wins Fourth Number 1 In 16 Months With New “Red”

In early 2020, Taylor Swift’s route for the near future seemed fairly straightforward.

She had planned to to visit that summer to support her latest # 1 album, “Lover”. And although Swift has said she will re-record her old albums after the sale of her old record company, she has given no indication of the date. So there was little reason to expect imminent new music from Swift, who has long stuck to a regimen of one studio album every few years.

But 2020 and 2021 saw a remarkable flurry of recording activity from Swift and record success. Last year had two quarantine albums, “Folklore” and “Evermore,” and this year she has focused on her re-recordings – meticulous recreations of her previous work, presenting the act as an empowering business move, retaliation against investors who now control some of his original recordings and an opportunity to revisit youthful themes with a more mature eye.

“Fearless (Taylor’s Version)” was released in April, and now “Red (Taylor’s Version)” has become Swift’s fourth No.1 album in 16 months, which Billboard says is the the fastest run through the 65-year history of its album chart. Since the release of “Folklore” in July 2020, Swift has taken No. 1 on Billboard’s Albums chart a total of 15 times.

“Red (Taylor’s Version)” made the equivalent of 605,000 sales in the United States in its first week, according to MRC Data, the tracking arm of Billboard. This total includes 303 million streams and 369,000 copies sold as a complete package. It sold 114,000 copies on vinyl LP – which Swift released as a four-record set at $ 50 at 45 rpm – which is the highest number of records sold on vinyl since less 1991, when SoundScan, the predecessor of MRC, began to report reliable data on recordings. Sales.

Among the highlights of the new “Red” is a 10 minute version of his song “All Too Well”, with added lyrics that give more depth to the story of a failed romance. Swift made a short film of this long version, performed it on “Saturday Night Live” and released two more recordings of it last week.

The new “All Too Well” also becomes Swift’s eighth number 1 on Billboard’s Hot 100 charts, with several new recordings of the song – but not its 2012 original – counting for its total of 54 million streams, on top of that. downloads and radio. rooms.

Swift now has 10 LPs that have gone to No.1, linking her to Elvis Presley, Eminem, Drake and Kanye West. The Beatles still dominate this list with 19 charts topping, followed by Jay-Z with 14 and Bruce Springsteen and Barbra Streisand with 11 each.

Swift’s 605,000 sales of new “Red” is the second biggest opening for an album this year, following 613,000 for Drake’s “Certified Lover Boy” in September. But both are expected to be overshadowed by the arrival of Adele’s “30” to next week’s charts, a ready-made blockbuster that could hit or even exceed one million sales in its opening week, this that no album has made since Swift’s “Reputation”. Four years ago.

Little official data has been released on the initial success of “30,” which was released on Friday. But a sign of Adele’s weight in the music industry, she announced this weekend that, apparently at the singer’s request, Spotify had deleted “Shuffle” as the default play mode for albums, making it easier for fans to hear an album from start to finish, as the artist intended.

“Thanks Spotify for listening,” Adele tweeted on Saturday, and the service responded, “All for you.”

Also on the charts this week, Silk Sonic, the retro-soul project of Bruno Mars and Anderson .Paak, opens at # 2 with “An Evening With Silk Sonic”, which recorded the equivalent of 104,000 sales, and the K-pop girl The Twice group is # 3 with their new “Formula of Love: O + T =

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