Sting sells his entire catalog of recordings to Universal Music
Sting sells his catalog of music, including hits he’s achieved with the police and as a solo artist, joining a chorus of stars cashing in with investors who see value in licensing their songs.
- Universal Music bought Sting’s music catalog for an undisclosed amount
- His recordings can now be used in other formats, including commercials, films and TV shows.
- Sting said he wants his work to reach new audiences and reconnect with fans in new ways.
Universal said Thursday that its music publishing arm purchased the catalog, including Every Breath You Take, Roxanne and Fields of Gold.
Financial terms were not disclosed.
In recent months, Bob Dylan, Bruce Springsteen, Paul Simon, Stevie Nicks, Neil Young and others who have sold millions of albums to baby boomers have sold their recordings, their songwriting catalogs or both.
Buyers usually get the permanent right to use the artist’s songs or recordings in commercials, movies, TV shows, and other formats.
Pricing is rarely disclosed, but music industry pundits put Springsteen’s sale to Sony Music Entertainment in December at $550 million and Dylan’s deal that same month with Universal Music Publishing Group at $300-500 million. of dollars.
Sting, real name Gordon Sumner, was involved in the creation of the police in London in the 1970s as a singer, songwriter and bassist.
The group combined new wave rock, reggae and jazz and were inducted into the Rock and Roll Hall of Fame in 2003.
Between his work with the band and as a solo artist, Sting has won 17 Grammy Awards and numerous other accolades.
Universal said it has sold over 100 million albums. In 2019, music licensing agency BMI said Every Breath You Take had overtaken You’ve Lost That Loving Feeling to become the most played song in its catalog.
Sting still performs live concerts and has acted in over a dozen films.
In a statement released by Universal Music Group, Sting said he wants his work to be used to connect with longtime fans in new ways and “to introduce my songs to new audiences, musicians and generations.”