Spotify launches “Netflix Hub” on its app to attract fans

The Spotify logo is displayed on a screen on the floors of the New York Stock Exchange (NYSE) in New York, the United States, May 3, 2018.

REUTERS / Brendan McDermid / File photo

Music streaming platform Spotify Technology announced on Tuesday that it has introduced a new hub where fans can listen to all the official soundtracks, playlists and podcasts related to shows from Netflix Inc.

The Netflix Hub, as companies are calling the new feature, will contain playlists of hit shows like “Money Heist” and “Bridgerton”, as well as the soundtrack of shows like “Squid Game.” It is accessible to free and premium listeners.

The hub would also contain Netflix-related podcasts, including “Okay,” “Netflix Is A Daily Joke,” and “The Crown: The Official Podcast,” the Swedish company said in a blog post.

Spotify, which saw a surge in premium subscribers in the third quarter, took advantage of the pandemic as people turned to its music platform for entertainment. But with growing competition from Apple Music and Amazon Music, Spotify plans to introduce new features to attract more subscribers.

Earlier in 2019, she also collaborated with Disney to create the Disney Hub.

Spotify said subscribers in the United States, Canada, Australia, New Zealand, United Kingdom, Ireland and India will have access to the hub.

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