Sonu Nigam jumps on the NFT train; launches the very first NFT series in the Indian music industry
Popular Bollywood reading singer Sonu Nigam is the latest celebrity to jump on the NFT bandwagon. In association with digital entertainment and technology company JetSynthesys, Nigam launched the Indian music industry’s very first NFT series in London. The series includes his first official song in English, “Hall of Fame”. âThis song means the world to me. If there is one precious possession for me, artistically, it is this song, âsays Nigam.
Besides the song, the series also captures pages from Nigam’s diary where he himself wrote down key moments in his life as it happened, writing down details of his practice and recording sessions with lyrics from popular songs, a habit he has. had throughout his career. The first two pages to be released as NFT include the hugely popular “Kal Ho Na Ho” from Shah Rukh Khan star of the same name and “Sooraj Hua Madhyam” from “Kabhi Khushi Kabhie Gham”. Nigam claims he has nearly 90 registers where he wrote down all the details. âI write everything before recording the song. So the date, the lyrics, the name of the recording studio, the music composer, the director, the producer, the co-singer and if anyone is accompanying me, his name too, âsays Nigam.
While NFTs have only gone down today, the idea is to auction them off for fans and collectors by mid-December.
The Hall of Fame is the result of a strong association between JetSynthesys’ digital entertainment arm, Global Music Junction, and Nigam’s music company, I Believe Music. JetSynthesys’ global arm, Jet Media Network, is the technology catalyst behind the creation of the NFT series.
âWith the tokenization of digital art becoming a global phenomenon, especially in games and global pop culture, including global music, Indian music could not stay far behind. As facilitators of the project, we look forward to meeting the needs of the diaspora around the world and Indian music fans in their country. We are excited to see how music lovers are harnessing these strengths, âsaid Rajan Navani, vice president and general manager of JetSynthesys.
âWe believe that much of the future of the music industry will be defined by this bringing together of technology and creativity. To create an unprecedented user experience, âhe adds.
JetSynthesys recently became the official Indian partner of US-based Warner Music Group (WMG) for all matters relating to music label licensing and acquisition, artist management, event management, creation of original content for music, short videos and films, as well as mobile games and e-sports. The company is also known for its global publishing partnerships with Sachin Tendulkar, Salman Khan and Floyd Mayweather.
JetSynthesys is a leading name in the games category, particularly known for developing mobile games with high fidelity and network play. It was the first to enter the Indian esports industry, having held a 50% founding stake in India’s largest esports company, Nodwin Gaming. Additionally, to create eSports at the local level, JetSynthesys recently acquired Chennai-based Skyesports.
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