Music Matters Academy connects artists, newcomers to the industry and young people

For many musicians and musical executives today – from budding producers to budding graduates – the fundamentals, basics and building a foundation for their careers are arguably just as important as their work itself – same. When many are dipping their toes into whole new territory, especially one filled with subjectivity and industrial know-how, having a guiding hand helps.

In this spirit, Music academy matters was born. An online platform formed in tandem with some of the most recognized and accomplished talent, the 3-month free program consists of an organized program of key content for its participants, permeating aspiring artists and musical executives from today the tools needed to thrive in the music industry through conversations, workshops and panels. The program is in partnership with Believe and Youtube, provide mentoring, training and knowledge through intensive development.

Starting with the first two of eight modules designed for its audience, its launch sessions will primarily focus on two key aspects – music publishing and distribution. Listen, learn and engage in conversation with the speakers, who are subject matter experts as well as pioneers in their scenes. Its third module is expected to be launched in October 2021, for a total of 8 modules that will take place by December 2021.

Module 1 Experts. Credits: branded

For Module 1: Editing questions, will take place on August 31, speakers include an estimated list of established personnel, starting with Amy thompson (Chief Catalog Officer of Hipnogis), Mary Megan Peer (CEO of peermusic), wild hazelnut (CEO and co-founder of Musiio), Simon Moor (APAC Managing Director of Kobalt Music Publishing), Gregor Pryor (Partner of Reed Smith LLP), Ralph simon (Managing Director of Mobilium Global), Robb spitzer (International Advisor for the Rally), David Sheils (Head of APAC Music Publishing Partnerships for YouTube), Syaheed MSBI (Head of Artist Services (SEA & AUNZ) for Believe), Jason Fielding (Founder of TSC Consulting) and Jasper donat (CEO of the brand).

The goal and the result are the cornerstones of “Publishing Matters”. Covering all the details related to publishing, these consist of the speakers ‘ideas regarding the role of music publishers, how they can help expand artists’ exposure and gain opportunities globally, legal aspects that accompany copyright as well as publishing rights and examples of successful innovative marketing / partnership strategies that have helped artists reach new heights and new markets.

Module 2 Experts. Credits: branded

Module 2, Didistribution issues, discusses post-release strategies on September 1. Here, the giants of the industry Olé Obermann (Global Head of Music for TikTok), Andreea Gleeson (Co-Head and Revenue Director of TuneCore), Christophe muller (VP, YouTube Music Licenses), Denis Ladegaillerie CEO of Believe), Patrick Moxey, (President of Ultra Records) and Paul smith (Director, Global Head of International Licensing for Spotify) will talk about the importance of distribution when it comes to promoting the work of artists – in a digitalized world with so many platforms to disseminate and promote.

They will provide information and continue discussions regarding audio / video formats, live streaming, promotion, distribution, partnerships and business visions to facilitate the process of creating successful distribution strategies in a diverse market.

For a full breakdown of the academic modules, visit their website here.


Music Matters Academy 2021 the sessions will be broadcast live and available on demand on the Branded YouTube Channel and the Music Matters Academy website. Registered participants will receive 40% off TuneCore distribution products, as well as an exclusive opportunity to interact with the speakers live. Sessions are free and subject to ticket availability – register here.




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