MAD Solutions: Contributing to the rise of digital music from Africa to the world
Crazy Solutions, an acronym for Measurable Accurate Digital Solutions, is a new-age music distribution company founded by Bugwu Aneto-Okeke. Since its launch in 2017, the pioneering digital music company has served as an alternative to deals with traditional music labels. MAD Solutions’ main service is digital music distribution, but recently the company has transcended its original design, now offering a wide range of services that include digital marketing, label services, public relations and music publishing. .
With operations in Nigeria, South Africa, Canada and the United States of America, MAD Solutions has been at the forefront of aggregating and licensing music content from across the continent worldwide from over 45 digital service providers like Apple Music, Spotify, VEVO, Amazon, YouTube, Pandora, Audiomack, Ayoba, TikTok, Triller, Deezer, iHeartRadio, Boomplay, Mdundo, BeatSource, Joox, Tencent and more others. The company is also designed to build long-term music careers for African artists with a trajectory to engage their fans and tell their stories to the world in interesting ways.
Being at the epicenter of music advancement, MAD Solutions has been able to successfully export Nigerian music from the local streets and suburbs to the world via an integrated digital distribution approach, advanced data and digital marketing analytics expertise that can guarantee the best conversion. rate and return on investment for artists while building a fan base and acquiring retargeting data to help their music achieve greater reach.
Home to over 1,000 artists worldwide, MAD Solutions has supported debut albums, extended playlists, and debut singles from artists across a variety of genres, but it primarily focuses on Afrobeats music. Although recently, the company has made a remarkable foray into the gospel music market, working closely with artists like Okey Sokay, Nosa, Protek Illasheva and many more to come. In the Nigerian music scene, MAD Solutions has distributed and/or still distributes for artists such as Simi, Reekado banks, P-Square, Runtown, Ric Hassani, Asa, Phyno, Maleek Berry, King Perryy, Skales, Seyi Shay, Liya and much more.
MAD Solutions distributed Simi’s To be honest album which peaked at No. 1 in The Gambia and No. 2 in Nigeria and Ghana. The company also played a semantic role in launching Nigerian artist Runtown into the mainstream market with his single “Mad Over You”. Artists like Yung L debuted on the Billboard Graphics, and Africa’s biggest music duo, P-Square, are currently making a resurgence with the help of services offered by MAD Solutions. With a catalog of more than 3 billion plays, MAD Solutions has indeed served as a distributor for many nominated and award-winning artists.
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“It has been an amazing journey over the past 5 years. MAD Solutions has grown and expanded more than expectedsays Bugwu Aneto-Okeke, Founder and CEO of MAD Solutions. “Even with all the challenges we face in the African market, a company born in Lagos Nigeria, has now expanded to other territories including the United States and Canada with a steady and significant increase in music catalog and income. Consistently doubling catalog plays and revenue each year. This is a great moment for African music and we are proud to be catalysts for the movement Africa to the world.”
For MAD Solutions, the goal has always been to provide African artists with global reach. As a leading independent distributor, MAD Solutions is a member of the global independent rights body “Merlin” with access to the best offers. The company has acquired a mix of direct deals with global DSPs licensed through its US office and Merlin deals licensed through its offices in Sub-Saharan Africa. In 2021, the company partnered with an investment company, Accordcash, to help independent artists receive funding and resources in their music career to maximize their potential. Some artists have already received funding and are already beneficiaries of the initiative.
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During the first quarter of 2021, MAD Solutions launched its latest product, an Afro-fusion music listening community, talent agency and label services company called Engage. The initiative serves as a talent incubator spanning Africa, Europe, UK, US and Canada. With a goal of blurring the line between major labels and independent artists, Engage utilizes bespoke label services that provide independent artists with appropriate representation, activation, fan base and access in all musical territories. key globally.
Engage’s primary audiences include music listeners, artists, and industry trendsetters. Currently standing as one of Africa’s largest music communities and an official curator on Apple Music and Audiomack, Engage is constantly creating opportunities for artist communities that will subsequently accelerate exposure and ensure mainstreaming. Rapid audience scale through various Playlist campaigns and DJ Mixes.
The creation of Engage introduced Turn with commitment, a DJ Mix curator and provider showcasing some of Africa’s most exciting DJ mixes from both established names and an inexhaustible new class of DJs that includes DJ Neptune, DJ Xclusive, DJ Voyst, DJames, DJ Consequence and many more. Spin With Engage’s main goal is to continue to build a musical following influenced by the quality of mixes made by renowned DJs who can practically bring any mood to life.
With a range of new products launching in Q4 2022, MAD Solutions’ goal remains to create an ecosystem where independent artists and labels can secure their future in the music industry and achieve their long-term goals. With the ever-changing digital age, MAD Solutions helps deliver value to music professionals locally and internationally; using a blend of technology and marketing experience to build trust and maximize revenue potential from Africa to the world and vice versa.