Instacart launches new in-app experiences and brand campaign featuring Lizzo and her new song “The Sign”, ushering in a new era of shopping inspiration
Multi-GRAMMY Award-Winning and Emmy-Nominated Superstar Lizzo Launches “The World is Your Cart” Campaign and Release of Shoppable Carts and Other New Inspirational Features in the Instacart App
SAN FRANCISCO, August 25, 2022 /PRNewswire/ — Instacart, the leading grocery technology company in North America, today announced the launch of a new collection of inspiring content and shopping experiences on the Instacart app. Focused on discovery, these experiences come to life with the launch of “The World is Your Trolley” Instacart’s new creative system featuring GRAMMY award-winning singer, rapper, flautist and entrepreneur Lizzo. “The World is Your Cart”, together with a suite of new product features, ushers in a new era of shopping inspiration by celebrating the promise that with Instacart, everyday moments and scenarios can transform into new worlds. of possibilities. These new in-app experiences allow customers to see it, “shop it”, and receive their new discoveries in less than an hour, unlocking exciting new ideas about the possibilities of their own digital shopping cart.
Launch of “The World is Yours” Cart” is a new movie starring Lizzo and features a remix of “The Sign”, the first track from Lizzo’s new album Special. The film begins in an everyday setting with Lizzo at the center, using the Instacart app, and progresses into hyper-real and fantasy scenes in which her world comes to life as she adds items to her digital shopping cart. Instacart takes a comprehensive omnichannel approach to inspire the widest possible audience. On Sunday August 28Instacart will unveil the “The world is your shopping cart” campaign in a full-page advertisement in the center in The New York Times Sunday Edition with Lizzo and the creation of the campaign. Instacart is also an official sponsor of the 2022 MTV Video Music Awards (“VMAs”), where the campaign film makes its linear television premiere, following an onstage performance by Lizzo. The campaign will come to life with multiple activations across linear, OTT and OLV TV channels, print, podcast and audio streaming, and paid and organic social media.
To bring “The World is Your Cart” to life, a new in-app shopping experience, Trolleys. This new feature allows pop culture figures, retailers and creators to create collections of shoppable and curated content, helping consumers discover new products – bridging the gap between inspiration and reality. With carts ranging from Sunday self care and Late Night Names at A romantic date and Lizzo’s Exclusive Shopping Cart from her favorite vegan treats and products to her role in ‘The World Is Your Cart’ – these handpicked guides bring ‘The World Is Your Cart’ to life in the Instacart app. These curated carts, appearing in the new home feed at the center of the Instacart app, will help customers see how others’ carts can inspire their world and have their new discoveries delivered to their doorstep in as little as an hour. .
“A photoshoot where I can sit in a bubble bath and shop all day? Sign me up on Instacart!” said Lizzo. “This place is so vibrant, and people will see me shopping and imagining what each item could lead to, from a desert landscape of Takis – which are always in my basket – to a downpour of cherries. I’m also thrilled to sharing my shopping cart which includes so many of my favorite things. I hope my shopping cart inspires people to buy whatever they like or maybe even try something different!”
“‘The World is Your Cart’ is a rallying cry that reminds us of the abundant possibilities in every product we add to our carts and satisfies our curiosity by allowing other people’s carts to spark our own creativity,” said Laura Jones, Marketing Director at Instacart. “In addition to capturing these possibilities on our new creative platform, we’re making them a reality by giving consumers the ability to discover new things on the Instacart app – so you can browse, be inspired, and turn that inspiration into reality by getting your items delivered to your doorstep in as little as an hour.”
Given the vital role that Instacart’s partner brands play in an inspiring shopping experience, many are also participating in inspiring new shopping experiences on the Instacart app with Brand Pages, Purchasable displayand Purchasable video ad formats. This collection of rich, interactive media formats brings together the best in storytelling from over 5,500 CPG brand partners.
Additionally, building on our Purchasable recipes the integration from earlier this year, we now enable more recipe creators and food-focused developers to make their websites business-friendly. With the integration of Recipe Creatorpublishers and bloggers can now make their websites instantly shoppable on Instacart with just a few clicks – including Hearst, who are already using our widget on their food properties including Delight. We will also do our Developer API and Widget public to support a broader ecosystem of partners.
Finally, we are unveiling monetization tools for our content partners. Today we are launching Instacart Tastemakers, our new affiliate network for creators, publishers and developers so they can monetize the purchases their audience makes on Instacart. Over the coming months, we’ll be sharing other ways for our partners to monetize their content by leveraging the comprehensive ecosystem of buyable recipes we’re creating for brands and retailers.
All new inspirational features, including Lizzo’s own shopping cart, are available today on the Instacart app and website. “The World is Your Cart” was created by Instacart’s in-house marketing team in partnership with agencies Droga5 and Mayflower, and hosted by GRAMMY Award-winning director, Sam Brown.
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform the way people shop. The company partners with more than 900 national, regional and local retail brands to facilitate online shopping, delivery and pickup services at more than 75,000 stores in more than 13,000 cities across North America on the Instacart marketplace. Instacart empowers millions of busy individuals and families to get the groceries they need from the retailers they love, and over 600,000 Instacart shoppers to earn by picking, packing and delivering the groceries they love. customer orders on their own flexible schedule. The Instacart platform offers retailers a suite of enterprise-grade technology products and services to optimize their e-commerce experiences, fulfill orders, digitize physical stores, provide advertising services and glean insights. With Instacart Ads, thousands of CPG brands — from category leaders to emerging brands — partner with the company to connect directly with consumers online, right at the point of sale. For more information, visit www.instacart.com/companyand to start shopping, visit www.instacart.com. For anyone interested in becoming an Instacart shopper, visit https://shoppers.instacart.com/.